Recent examples of the work I've done for UVU's alumni magazine. In addition to designing these works specifically, I also oversee and art direct the magazine as a whole. The magazine is always fun to work on, because of the magazine's wide range of articles.Editorial Design, Print Design, Typography2012
Brochure for "Your Jamaican Villas", which is a subsidiary of Sandals Resorts International.
This piece was the first step in a complete rebrand of the villas. In the past there had not been a clear direction for the brand and nothing tying the villas together. The main goal of this brochure was to have a unifying style for the brand while highlighting the unique differences of each individual villa. Additionally it was important that the brand was presented as upscale, but still very Jamaican and very fun.Graphic Design, Print Design, Typography2014
2014 Annual recruitment style and materials for Utah Valley University.
In 2014, as in years past our department was in charge of creating a whole new look and feel and all the design of new recruitment marketing materials for the year. We settled on some great photography styles and I came up with the rest. I focused on using the grid and layout to have a constant hierarchy of information, so the viewer/reader could easily navigate the materials and decide how deep they wanted to get into the text. Over eight brochures/books were created along with many other materials. These images represent the first piece which i designed myself and then I oversaw and assisted on the rest.Art Direction, Graphic Design, Print Design2015
This press kit and annual report were created for the Sandals Foundation, which is a major charity and contributor to improving the islands and communities that Sandals operates in.
Originally I was tasked with just creating an annual report, but as time progressed the foundation liked the look of it so much, they decided to use it as an opportunity to create numerous pieces. So in the end the foundation not only had an annual report but also and entire collection of marketing materials and a new brand identity.Art Direction, Graphic Design, Print Design2014
As assistant creative director for UVU Marketing and Communications I've worked with a lot of young talented designers. Many of them come in as students, and overtime they are able to make some great work before moving onto the next step in their careers. This is a selection of some of those projects that i worked with them on, and was very pleased with the final outcome.
Design by Ann Chen, Sam Hadlock, and Jake AllsopArt Direction, Creative Direction, Graphic Design2015
These logos represent the work I have done for Sandals on-property restaurants and programs (most recent), freelance clients, personal projects and student assignments,
The additional photos show brand /logo applications for a rebranding assignment for one of my classes. I chose to rebrand BC Surf and Sport. Originally the brand sold mostly surfing products, but over the years they have moved even more heavily into skateboarding and snowboarding. I felt it was appropriate to give the brand less of a beachy feeling, and focus more on a street style.Branding, Graphic Design2014
Club Sandals was created in an effort to give Sandals concierge level rooms and accommodations an identity of their own. Guest who upgrade to Club Sandals will receive perks that are not available to all guests.
From the beginning I worked with our team in developing a direction for the branding of Club Sandals, and before any of the assets were created I helped build a style guide that was then applied to all future branding and projects. For example, I created the main brochure for the program using all the typefaces and colors which had been previously chosen.
Additionally we created a secondary style to brand a butler level program.Art Direction, Branding, Graphic Design2014
This package and it's contents were created as promotional mailer for a small clothing company I run in my free time called ParadeMaker.
For my final project in school, we were given the chance to choose our own project. I used the opportunity to focus on expanding my brand's identity. The project consisted of a large amount of time researching my competition and the message/attitude I wanted my own brand to portray.
ParadeMaker and it's designs have always been about getting people's attention in humorous or shocking manner so, for the branding of this kit I used images that went right along with that idea. Before the receiver of the box even opened it they would be excited. Then upon opening it they would find all the samples and goodies along with a personal letter addressed to them.Branding, Packaging, Typography2012
2012 Annual viewbook for Utah Valley University.
This viewbook was the first and main piece of the university's annual recruitment marketing materials. The look and feel of this viewbook was then used as guide for a whole collection of recruitment pieces that were created as well. This book was introduced in 2012, but the same style was used to update these materials for the 2013 recruitment push as well.Graphic Design, Print Design, Typography2014
These itineraries were created for different Wedding bloggers for a special trip Sandals Resorts in Jamaica. Each blogger received a personalized itinerary just for them, so printing was done digitally. Additionally I created personalized cards that were left in their room each day that matched this itinerary.
After these were created the wedding department liked them so much, we were asked to retool all the wedding pieces moving forward to go along with this more fun and playful look.Art Direction, Graphic Design, Print Design2014
This infographic was created for the Spring 2012 issue of UVU Magazine. It is designed to communicate the impact of the school, it's employees and graduates have on the economy in the state of Utah.
Majority of information being presented had to do with the growth potential of money invested into the school. I really liked the idea of the money growing or being transformed. I wanted to find a fun way to illustrate that idea, so I ended up representing the school as a factory or a machine with money going in one end and coming out the other. I can't take all the credit for the idea,cause it's actually an idea I took from s Dr. Seuss book. If you know about the Sneeches and the star belly Sneeches you'll know exactly what I'm talking about, and if you don't know the book your childhood was missing out.Editorial Design, Illustration, Print Design2012
These cards were done for an assignment to create a promotional brochure of person, place, or thing of our choice. I chose to create this brochure about the artwork and personality of the illustrator Edward Gorey.
The cards are designed so that the front of them differ quite a bit with either info or an illustration, but the backs are all black with white text. The front of the card is where you'll find the important info, but the backs all connect to the front in a humorous way.Graphic Design2012