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This infographic was created for the Spring 2012 issue of UVU Magazine. It is designed to communicate the impact of the school, it's employees and graduates have on the economy in the state of Utah.
Majority of information being presented had to do with the growth potential of money invested into the school. I really liked the idea of the money growing or being transformed. I wanted to find a fun way to illustrate that idea, so I ended up representing the school as a factory or a machine with money going in one end and coming out the other. I can't take all the credit for the idea,cause it's actually an idea I took from s Dr. Seuss book. If you know about the Sneeches and the star belly Sneeches you'll know exactly what I'm talking about, and if you don't know the book your childhood was missing out.Editorial Design, Illustration, Print Design2012 -
These are assets of a complete marketing campaign I worked on and designed to encourage students to attend summer school. I was heavily involved from start to finish on this project, from brainstorming initial concept, finding a model, to directing the photo shoots and creating the final artwork.
The girl, "Summer", was used to show all the benefits of attending summer school. The benefits highlighted in the campaign were all benefits that anyone who attended summer school would also experience, but not be able to during the regular Fall and Spring semesters.Advertising, Art Direction, Graphic Design2012 -
This package and it's contents were created as promotional mailer for a small clothing company I run in my free time called ParadeMaker.
For my final project in school, we were given the chance to choose our own project. I used the opportunity to focus on expanding my brand's identity. The project consisted of a large amount of time researching my competition and the message/attitude I wanted my own brand to portray.
ParadeMaker and it's designs have always been about getting people's attention in humorous or shocking manner so, for the branding of this kit I used images that went right along with that idea. Before the receiver of the box even opened it they would be excited. Then upon opening it they would find all the samples and goodies along with a personal letter addressed to them.Branding, Packaging, Typography2012 -
The Peace and Justice Studies department puts on an annual symposium about the death penalty and this poster was created to announce the event.
Because this was a lecture on campus, the writers in my department wanted me to avoid any images they deemed "morbid". It was challenging trying to represent the idea of the "death" penalty without such images. Despite those limitations however, the final poster was able to address the topic and keep everyone happy.
Along with the poster additional assets were created using this design; Including digital signage, web banners and email blasts.Graphic Design, Typography2012 -
These cards were done for an assignment to create a promotional brochure of person, place, or thing of our choice. I chose to create this brochure about the artwork and personality of the illustrator Edward Gorey.
The cards are designed so that the front of them differ quite a bit with either info or an illustration, but the backs are all black with white text. The front of the card is where you'll find the important info, but the backs all connect to the front in a humorous way.Graphic Design2012 -
This layout was for the Winter 2012 issue of the UVU Magazine. "Through The Lens" is one of the magazine's recurring departments, and acts like a photographical documentation of events or topics that are related to the school. The topic of these spreads was the making of the new suits for the school's mascot, "Willy The Wolverine".
The second I got done looking over the photos I knew I had the chance to use fur type and I couldn't pass that up. My creative director and the writer loved the idea so it worked out perfectly. Additionally a coworker of mine embroidered the subhead on a piece of fabric, to help add to the fun of the theme.Editorial Design, Print Design, Typography2012 -
This packet and other assets were designed to help UVU's new Concurrent Enrollment students through the program.
The head of the department wanted a clean and simple design that the students could easily navigate through. Additionally when it came time to create posters for recruitment in the high schools he made sure I was designer over them. I the end he was very happy with all of the designs.Graphic Design, Print Design2012 -
Shortly after the completion of UVU's new Parent Handbook, my office was asked to create a Spanish language version as well. I was given the assignment to take what had been created for the English version and work with a translator and another representative to create the new version of the handbook.
With the translation, a handful of new photographs and other requested changes, I went to work on making the new version. The challenge was the Spanish text being much much longer than the English, so many of the layouts had to be altered greatly and pages needed to be added. Despite all the changes however, the new version of the handbook maintained the look and feel which had been created originally, and it satisfied the additional needs of the client.Graphic Design, Print Design, Typography2012 -
As soon as I had finished the designing and printing the designs for ParadeMaker's fall 2011 line, I began to plan this look book for the line. I wanted to find a way to represent the clothing and models in the fall but with a twist. With each design I aim to catch people's attention, so the look book had to do the same thing.
So yes, all the animals seen in the book are stuffed woodland creatures we borrowed from the museum at the local university for "educational purposes". With the backdrop of the fall colors the animals were a perfect fit, and definitely a lot of fun to work with.Fashion, Graphic Design, Photography2012 -
These are a mix of some of the logos I have worked on in the past. They consist of a mix of student assignments, personal projects and freelance clients.
The additional photos show brand /logo applications for a rebranding assignment for one of my classes. I chose to rebrand BC Surf and Sport. Originally the brand sold mostly a surfing products, but over the years they have moved even more heavily into skateboarding and snowboarding. So I felt it was appropriate to give the brand less of a beachy feeling and focus more on a street style.Branding, Graphic Design2012 -
The assignment for this project was to find a type foundry and create a type catalog using typefaces of our choice from the foundry.
Often on projects I try to stick to typefaces that are clean and full of many different weights and styles, but I decided to use this assignment as a chance to have some fun. I chose to use these typefaces from a small foundry online that publishes vintage type that's been collected from actual old pieces. This particular collection is full of type and glyphs from the wild west. The type was a lot of fun to work with, and the glyphs that came with it were great for creating fun layouts.Graphic Design, Print Design, Typography2012 -
This group project was an assignment to create informational/marketing materials for the UVU Art and Visual Communications deptartment.
I came up with the concept "Draw On Our Knowledge" along with visuals seen here to show the high caliber of the professors within the program in a fun way. By keeping it simple and fun, prospective students would understand that not only would they have expert professors, but they would be part of a fun environment as well.
Along with these printed pieces, the group I worked with created a rough flash program that allowed students to create there own doodles using the professors photographs. The students would then be able to submit the images they created to be uploaded to the school's website. We thought this would be a clever way to get the students involved and visiting the website.Art Direction, Graphic Design2012
THE LIFE & TIMES OF JOSHUA STORER