Annual viewbook for Utah Valley University.
This viewbook was the first and one of the main pieces for the universities annual recruitment campaign. The piece itself contained mostly important information for prospective students. Additionally the book contained profiles of current students who had unique opportunities while attending the university. The look and feel of this viewbook was then used as guide for a whole arsenal of recruitment pieces that were created as well.Graphic Design, Print Design, Typography2013
This infographic was created for the Spring 2012 issue of UVU Magazine. It is designed to communicate the impact of the school, it's employees and graduates have on the economy in the state of Utah.
Majority of information being presented had to do with the growth potential of money invested into the school. I really liked the idea of the money growing or being transformed. I wanted to find a fun way to illustrate that idea, so I ended up representing the school as a factory or a machine with money going in one end and coming out the other. I can't take all the credit for the idea,cause it's actually an idea I took from s Dr. Seuss book. If you know about the Sneeches and the star belly Sneeches you'll know exactly what I'm talking about, and if you don't know the book your childhood was missing out.Editorial Design, Illustration, Print Design2012
Brochure for "Your Jamaican Villas", which is a subsidiary of Sandals Resorts International.
This piece was the first step in a complete rebrand of the villas. In the past there had not been a clear direction for the brand and nothing tying the villas together. The main goal of this brochure was to have a unifying style for the brand while highlighting the unique differences of each individual villa. Additionally it was important that the brand was presented as upscale, but still very Jamaican and very fun.Graphic Design, Print Design, Typography2013
This package and it's contents were created as promotional mailer for a small clothing company I run in my free time called ParadeMaker.
For my final project in school, we were given the chance to choose our own project. I used the opportunity to focus on expanding my brand's identity. The project consisted of a large amount of time researching my competition and the message/attitude I wanted my own brand to portray.
ParadeMaker and it's designs have always been about getting people's attention in humorous or shocking manner so, for the branding of this kit I used images that went right along with that idea. Before the receiver of the box even opened it they would be excited. Then upon opening it they would find all the samples and goodies along with a personal letter addressed to them.Branding, Packaging, Typography2012
This press kit and annual report were created for the Sandals Foundation, which is a major charity and contributor to improving the islands and communities that Sandals operates in.
Originally I was tasked with just creating an annual report, but as time progressed the foundation liked the look of it so much, they decided to use it as an opportunity to create numerous pieces. So in the end the foundation not only had an annual report but also and entire collection of marketing materials and a new brand identity.Art Direction, Graphic Design, Print Design2013
Samples of the work I did for UVU's alumni magazine. The magazine was fun to work on, because it gave me the chance to have some fun with typography based on the magazine's wide range of articles.Editorial Design, Print Design, Typography2012
Club Sandals was created in an effort to give Sandals concierge level rooms and accommodations an identity of their own. Guest who upgrade to Club Sandals will receive perks that are not available to all guests.
From the beginning I worked with our team in developing a direction for the branding of Club Sandals, and before any of the assets were created I helped build a style guide that was then applied to all future branding and projects. For example, I created the main brochure for the program using all the typefaces and colors which had been previously chosen.
Additionally we created a secondary style to brand a butler level program.Art Direction, Branding, Graphic Design2013
This booklet and other assets were designed to help UVU's new Concurrent Enrollment students as they entered the program. I was asked to provide a clean and simple design that the students could easily navigate through. Additionally this look was carried on into the program's marketing efforts.Graphic Design, Print Design2012
These itineraries were created for different Wedding bloggers for a special trip Sandals Resorts in Jamaica. Each blogger received a personalized itinerary just for them, so printing was done digitally. Additionally I created personalized cards that were left in their room each day that matched this itinerary.
After these were created the wedding department liked them so much, we were asked to retool all the wedding pieces moving forward to go along with this more fun and playful look.Art Direction, Graphic Design, Print Design2013
These logos represent the work I have done for Sandals on-property restaurants and programs (most recent), freelance clients, personal projects and student assignments,
The additional photos show brand /logo applications for a rebranding assignment for one of my classes. I chose to rebrand BC Surf and Sport. Originally the brand sold mostly surfing products, but over the years they have moved even more heavily into skateboarding and snowboarding. I felt it was appropriate to give the brand less of a beachy feeling, and focus more on a street style.Branding, Graphic Design2013
This poster was created to announce the Peace and Justice Studies department's annual symposium about the death penalty.
It wasn't easy to represent the idea of the "death" penalty, because I was told to avoid any images the school may deem "morbid". Despite those limitations, the final poster was able to address the topic and make everyone happy.
Along with the poster additional assets were created using this design; Including digital signage, web banners and email blasts.Graphic Design, Typography2012
As soon as I had finished the designing and printing the designs for ParadeMaker's fall 2011 line, I began to plan this look book for the line. I wanted to find a way to represent the clothing and models in the fall but with a twist. With each design I aim to catch people's attention, so the look book had to do the same thing.
So yes, all the animals seen in the book are stuffed woodland creatures we borrowed from the museum at the local university for "educational purposes". With the backdrop of the fall colors the animals were a perfect fit, and definitely a lot of fun to work with.Fashion, Graphic Design, Photography2012
These cards were done for an assignment to create a promotional brochure of person, place, or thing of our choice. I chose to create this brochure about the artwork and personality of the illustrator Edward Gorey.
The cards are designed so that the front of them differ quite a bit with either info or an illustration, but the backs are all black with white text. The front of the card is where you'll find the important info, but the backs all connect to the front in a humorous way.Graphic Design2012
These are assets of a complete marketing campaign I worked on and designed to encourage students to attend summer school. I was heavily involved from start to finish on this project, from brainstorming initial concept, finding a model, to directing the photo shoots and creating the final artwork.
The girl, "Summer", was used to show all the benefits of attending summer school. The benefits highlighted in the campaign were all benefits that anyone who attended summer school would also experience, but not be able to during the regular Fall and Spring semesters.Advertising, Art Direction, Graphic Design2012
The assignment for this project was to find a type foundry and create a type catalog using typefaces of our choice from the foundry.
Often on projects I try to stick to typefaces that are clean and full of many different weights and styles, but I decided to use this assignment as a chance to have some fun. I chose to use these typefaces from a small foundry online that publishes vintage type that's been collected from actual old pieces. This particular collection is full of type and glyphs from the wild west. The type was a lot of fun to work with, and the glyphs that came with it were great for creating fun layouts.Graphic Design, Print Design, Typography2012